Our History

“Deep-frozen products that match, if not surpass the taste, appearance and high, hand-crafted quality achieved by a baker.” In 1991, master baker Erwin Wolf had a vision that is still making history today – the history of Wolf ButterBack that goes back 25 successful years.

Passion and fighting spirit

1992

The modest foundations of Wolf ButterBack were laid in a double garage in Stein, near Fürth. In the early years, Erwin Wolf, Dagmar Kreis and a team of 13 staff produced a range of 12 butter pastries.

1994

The hard work pays off! After its successful launch, the premises in Stein soon become too small. The business moves to a larger production facility in Nuremberg. New products are created and the range is extended.

1998

Having been with the company since the start, Dagmar Kreis is appointed Managing Director. The Franconian company now employs 74 full-time staff and 250 part-timers. The product range has since multiplied.

Striding into the future

2000

The wish for its own premises grows as quickly as the company itself. New company premises are built in Fuerth, equipped with state-of-the-art production machinery, a high-bay warehouse and several offices.

2004

A new family has to be found: following the tragic road death of Dagmar Kreis, Erwin Wolf decides to sell the company to the Martin Braun Group which is incorporated within the Oetker Group’s food division.

The site continues to grow

2006

The company’s notable growth makes it necessary to build a new complex on the same site. The second facility, that has a capacity for five production lines, a deep-fry donut line and a high-bay warehouse for up to 5,000 bays, is commissioned.

2009

Deep-frozen pastries take on the world: by 2009, Wolf ButterBack is selling its deep-frozen pastries to more than 20 countries. Our products can be enjoyed in countries such as Austria, Italy, the Netherlands, Scandinavia, France, Belgium, Estonia, Russia, Slovenia, Turkey and Japan.

Deeply rooted in the region

2016

We’re staying in Fürth! With a new social block for up to 800 staff, Wolf ButterBack invests in its future in Fürth.

Work on the third production facility starts on 20.10.2016.